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© Sunjay Morar

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The supermarket brand has become outdated in today’s society,this rebrand was to update a lifeless brand and bring customers back addressing the organic element of the company. Conceptual packaging that reflected the content of products was created. The teabag packaging can be interlocked when stacking as the type has been rotated, therefore not losing premium shelf space. A tab allows you to see into the product but also resembled the new reworked marque in positive and negative.

Original 1966 Logo

Concept Redesign 2011

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